Original Protection FAQ

Outline

1. Benefits

2. Application (Conditions for In-App  and External, Supporting Materials, Reasons for Rejection)

3. Moderation Criteria 

4. Withdrawal (Remove, Apply again)

5. Non-Original Penalties

6. Get Back to Normal Recommendation

 

1. Introduction to the benefits of original protection creators   

 

1.1 What is original protection?

 

Original protection is a special benefit for quality original creators, which includes but is not limited to, content copyright protection and suppression of pirating accounts, etc. Being certified as "Original" by the platform is one of the basic conditions for applying for original protection. After quality original creators are covered by original protection, they can effectively prevent their posts from being pirated, and their posts can be properly shared on the platform.


 

1.2 What are the original protection benefits

1.3 Scope of original protection

 

·Original posts: videos/galleries created independently by an individual or a team, who has the associated copyrights of all the content in the post.

 

(1)The content should comply with the Community Guidelines, with clean and uncluttered video content, clear theme, and consistent content style of the account;

 

(2)For videos featuring real people, there should be clear persona attributes, and the person in the video should be consistent with the verified information of the account owner;

 

(3) For videos not featuring real people, they should have a clear theme, and it should be easy to determine that the video belongs to the account by looking at the content, style, characteristics of the video, and the materials provided by the creator.


 

2. Application for original protection

 

2.1 Entrance to apply for original protection

 

1-Kwai Profile Page -> 2-Creator Center -> 3-Original Protection -> 4-Apply


 

2.2 Application conditions for original protection

 

2.2.1 Application conditions for  in-app quality original creators

  • Associate phone number
  • No violations
  • Number of followers ≥100k
  • Posts published in the last month ≥5

 

2.2.2 Application conditions for external quality original creators (if the in-app application conditions have been met, priority will be given to applying through the in-app application channel)

  • Associate phone number
  • No violations
  • Posts published in the last month ≥5
  • Number of followers on the third-party platform: ≥100k


 

2.3 Supporting materials for original protection

 

2.4 Reasons for rejection of original protection application

 

If your application for original protection is rejected, you will be notified by the platform in a private message for reasons including but not limited to:

  • Fail to meet the conditions:The content quality of your account does not meet the original standards. Please continue to publish high-quality original posts with a consistent style.
  • Supporting materials:The face information you submitted does not match the authenticated real name information on the account.
  • Supporting materials:The supporting materials you submitted are not correct/not clear/not complete, so they are not sufficient to prove that the copyright of the content belongs to the account.

After 30 days of rejection, you can submit the application again. If the application is rejected due to problems with the uploaded supporting materials, you can directly modify the material.


 

3. Moderation criteria

 

3.1 Moderation criteria for original protection

 

Original protection applies to creators who have the ability to continuously create original and high-quality content in a certain category, and the specific moderation criteria are as follows:

  • Insist on creating original content
  • The personal information and posts must comply with the Community Guidelines
  • Content verticality is higher than 90% among the recent 30 influential posts
  • keeps producing quality posts and provides a good viewing experience for users

 

3.2 Detailed moderation criteria overview

 

4. Original protection withdrawal

 

4.1 Under what circumstances will the original protection be removed

 

For creators who have access to original protection, their original protection period is not permanent. If the following behaviors exist, the platform has the right to remove their original protection benefits:

  • The account publishes content that violates the Community Guidelines.
  • The account has non-original behaviors such as pirating and secondary creation.
  • Account content changes, e.g., a large difference in style from previous posts, the quality of the content gets poorer.
  • Other cases that do not comply with the original protection rules.


 

4.2 How to apply again after removal

 

After the original protection is removed, qualified creators can re-apply for original protection in the Creator Center->Original Protection.


 

4.3 Moderation time for original protection applications

 

After submitting an application for original protection, the moderation result will be informed via private message ( private message distribution account to be added) within 3-10 working days.


 

4.4 What should I do if I can't submit an application for original protection?

 

After entering the application page, if the application button is grayed out, it means that the basic conditions have not been met; check the Original Protection FAQ for details.


 

5. What kind of penalties will be imposed on non-original accounts?

 

Kwai will continuously control non-original behaviors. Please avoid non-original behaviors, including but not limited to:

 

·Directly pirating, screen-recording, or screen-shooting other people's videos, or intentionally covering the original creator's information by zooming in, zooming out, placing upside down, or adding stickers when pirating other people's videos.

 

·Accounts posting web photos that cannot prove originality, such as screenshots of textual information, empty and meaningless random recordings, sentimental sentences, classic quotes, pictures of celebrities and online celebrities, and other photo collections with no editing or new information added.

 

·The post contains watermarks, logos and other elements of other platforms, or content indicating that the post belongs to another creator.

 

·Use public creatives and make low-cost secondary creations to the creatives

  • Low degree of secondary creation, including but not limited to editing video clips directly, simply adding templates, subtitles, captions, changing the background, simple splicing, changing the size of the scenes, adding BGM, etc.
  • Disorganized second creation that does not reflect the uniqueness of editing.
  • Partially use other people's original videos/scripts, such as posting narration videos with the same script as others (suspected plagiarism), mixing and splicing your own filmed content with other people's content, co-producing videos with other people with no narration and other new information, or simply retelling the information of the original video.

 

Once the platform discovers the above behaviors, your video content will be recommended less until your new posts meet the platform's standards. Thank you for your support, please work with us to maintain a good community atmosphere.

 

6. After being penalized for being non-original, how can I get back to normal recommendation?

 

We suggest you share more original content and enrich the elements of your posts! During the observation period, if your posts perform well, normal recommendation will be resumed for the account!